…And know what?
Another one bites the dust! Hiya, future, good to see ya. Really!
YouTube Chief Says the Battle With TV Is Already Over — and TV Lost
by Jake Coyle
YouTube vs. TV? YouTube says the battle — if there ever was one — is over.
In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: “That’s already happened.”
Schmidt said “the future is now” for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he added with the Third World in mind, if you think that’s a large number, “wait until you get to 6 (billion) or 7 billion.”
Schmidt and YouTube, which billed the event as a “brandcast,” shifted away from the video platform’s relationship to TV. A year ago, YouTube seemed to have its sights set on reinventing television by funding the launch of more than 100 channels from well-known media brands and Hollywood personalities.