What’s This World Coming to? Dept:
RJ Ellory, Author, Caught Writing Fake Amazon Reviews For Books
Bestselling, award-winning crime author R.J. Ellory has been caught faking Amazon reviews for both his own books and the books of his competitors.
Ellory was caught writing the fake Amazon reviews by fellow author Jeremy Duns, according to ABC News. Such an act is dubbed “sock-puppeting,” or writing anonymous online reviews praising one’s own work.
“Ellory writes 5-star reviews of his own work on Amazon. Long, purple tributes to his own magnificent genius,” Duns tweeted. “RJ Ellory also writes shoddy, sh—-y sniping reviews of others authors’ work on Amazon, under an assumed identity.”
Adding, “Prasing [sic] yourself is pathetic. Attacking other writers like this? I have no time for it, and have no time for anyone who defends it.”
This doesn’t surprise us because we know several writers who have done the same thing – and proudly told people now at TVWriter™ about it (back before we were here). But it does fill us with disgust. The ultimate victory of marketing, this is, conquering ethics, morality, and truth.
Shame on you, dood. Shame on everybody who pulls this crap.
(Sorry, boss. We’ll go back to being funny – or trying to be funny – in our next post. But this really offends us.)