We’re thinking that if any person/place/thing can speed up the changeover from traditional stand-alone-in-the-middle-of-your-wall-TV to totally-personalized-interweb-viewing it’s Google. And now it looks like they’re thinking that too:
Report: Google Interested In Providing Cable TV On Internet Channels, But It Won’t Be Easy
by Mary Beth Quirk
The still waters of the cable TV industry might run deep, but if companies like Google keep splashing around in them, we might see an alternative to the traditional bundling model — but it ain’t gonna be easy. A new report says Google is entertaining the idea of possibly offering cable channels over broadband Internet connections, something that would likely meet with a major pushback from cable and satellite providers.
Like its fellow tech giant Intel, Google is reportedly interested in licensing TV channels for an Internet cable service, say insiders cited by the New York Times.
There’s no deal on the table or anywhere near any kind of table right now, but apparently Google has been meeting with the heavy-hitters in the media world to see if it could host those channels on the Internet.
That would result in direct competition for companies like Comcast, Dish Network and Time Warner Cable, giving the 100 million American households currently in thrall to the almighty bundled package another choice.
We’re all going to be protected by Google’s, “Do no evil thing” if they pursue this, right? Right…?