If only cable cutting really would save us money! (Eh, that’s a reference to one of TVWriter™’s most popular posts of the last week – LB Ponders Cutting the Cable-Satellite Cord.)
by Megan Geuss
In a blog post on Tuesday, Nielsen reported that on average, US homes receive 189.1 TV channels, but viewers only watch 17.5 of those channels.
The news will appear in Nielsen’s forthcoming “Advertising & Audiences Report,” and while the results seem somewhat intuitive, they articulate a very real problem in cable TV—the fact that consumers often feel forced into paying for a lot of TV they never watch.
Nielsen’s blog post today showed that the number of cable channels in an average US household has grown dramatically over the last five years, but the number of channels that viewers actually watch has hardly changed at all. In 2008, US households received an average of 129.3 channels but only actually viewed 17.3 channels. In 2013, the number of channels received increased 46 percent, but the number of channels viewed only increased 1 percent.
The data, Nielsen says, “substantiates the notion that more content does not necessarily equate to more channel consumption. And that means quality is imperative—for both content creators and advertisers.”