‘South Park’ Creators Launch Production Studio

And now, our favorite quote of the week:

Mr. Stone initially said he hoped Steven Spielberg’s DreamWorks or Mr. Lucas’s Lucasfilm could serve as a model for Important Studios, then paused for a moment. “In some ways it’s a stupid comparison because they are gargantuan,” he said. “We want to be a smaller, more humble version of that.”

He continued: “If DreamWorks is Walmart, we are over here knitting sweaters.”

What’s that got to do with anything here on TVWriter™? Glad you asked:

matt_stone_trey_parkerby Team TVWriter™ Press Service

Trey Parker and Matt Stone , the co-creators of “South Park” and “The Book of Mormon,” and The Raine Group, a boutique merchant bank focused exclusively on entertainment, digital media and sports, announced today the formation of Important Studios, a new venture consolidating Parker and Stone’s creative work and future projects into one company.

Important Studios will look to build on the duo’s unmatched success across the film, television, live stage, and digital platforms. Raine will take a minority stake in the company, providing advisory services as well as financing for future projects. Important Studios plans to continue the growth of the “South Park” and “Book of Mormon” franchises, create new content across different media, and expand distribution of Parker and Stone’s work worldwide.

“Trey and Matt are unique content creators, having built two iconic global media brands. They have established themselves as thought leaders in the entertainment and digital world, while at the same time using satire to make their audience aware of critical social issues,” saidJoe Ravitch , co-founder of the Raine Group. Jeff Sine , co-founder of the Raine Group added, “It has always been core to Raine’s thesis to align ourselves directly with extraordinary content creators, and we are excited to partner with Trey and Matt to create new global entertainment properties.”

“Having worked with several different studios over the years, we came to realize that our favorite people in the world are ourselves,” said Parker and Stone.  “We hope to work with ourselves for a long time and are excited to now work with ourselves in a much greater capacity.”

Parker and Stone are the co-creators and executive producers of “South Park,” which began airing in 1997 and has won four Emmy Awards as well the Peabody Award. South Park, the longest-running animated series on cable, is now in its 16th year. Comedy Central is owned by Viacom’s MTV Networks. Parker and Stone are also the co-creators, along with “Avenue Q’s” Bobby Lopez, of the hit musical, “The Book of Mormon.” The show is currently completing its second year on Broadway.  The Book of Mormon launched its first national tour in August, a third company in Chicago in December, and a West End production is opening on March 21, 2013. “The Book of Mormon” received nine Tony Awards in 2011, including Best Musical and Best Director for Parker; the New York Drama Critics Award for Best Musical; five Drama Desk Awards; four Outer Circle Awards; the Drama League Award for Best Musical, as well as the GRAMMY Award for Best Musical Theater Album. In addition, Parker and Stone’s work on the film “South Park: Bigger, Longer & Uncut” has earned them an Oscar nomination, as well as an LA Film Critics Award, a NY Film Critics Award, and an MTV Movie Award.

Pretty heady stuff, no? Man, we wish we could pile on the braggadocio like these press release writers can.

Oh, in case you’re wondering, that’s Matt on the left and Trey on the right. But Trey’s the genius, in case you didn’t know.