No Matter Where You Go, There You Are

Does this sound familiar?

It should.

It’s the sound of an Old World dying…everywhere:

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Youth in Turkey are ignoring TV, turning to YouTube
by Erhand Kahraman

As one of the oldest forms of communication, it is not surprising to see that writing is still the mainstream way to reach more people in the age of the Internet. Along with social media, news outlets and business websites, there has also been an undeniable rise of the blogosphere: A common space of websites with minimal design and emphasis on personal experiences, also known as blogs.

Thanks to advancements in hardware, the Internet and information and communications technologies, there is a new way to communicate and interact with the audience: Video. Some love to shoot videos for their blogs while others (mostly Generation X or baby boomers) still prefer writing. But apart from creating media, everyone loves to watch video content. At the cost of imagination, it is easier to understand than a written blog post for many people. Also, the average consumption time is much shorter; most of the popular video blogs feature videos that are between two minutes and five minutes long. In fact, video is so popular that TV is now considered “old school,” and Internet users are increasingly turning to video sharing platforms like YouTube. But this is not a sudden change; it is a result of an evolution that has many factors such as the increase in broadband Internet capacities, the ever-growing storage of computers, and of course, social media.

We teamed up with Hakk? Alkan, the founder of ShiftDelete.Net – one of the most popular tech blogs in Turkey – who also owns a personal blog, to look for answers on frequently asked questions about the blogosphere:

Daily Sabah: What has changed in the blogosphere in the last 10 years?

Hakk? Alkan: The biggest change in the blogging world is the content itself. It became more visual-heavy. To enrich the content with videos, high-quality image galleries and podcasts are a big advantage for bloggers. Ten years ago, possibilities to create content that could then get discovered by other Internet users were very limited. But now we have two big advantages: First, search engines, which are the main source of incoming traffic that boosts blog content through search queries. The second source of incoming traffic is social media….

Read it all at Daily Sabah