News Corp Goes to China

by Larry Brody

My experience working in China tells me this is going to be interesting. No predictions here. I think all of us should sit back and watch and learn:

News Corp. Joint Venture in China, Partner to Invest in International TV Content
by George Szalai

Star China Media, a joint venture of Rupert Murdoch‘s News Corp and state-backed China Media Capital, on Tuesday unveiled a partnership with investment firm Puji Capital to finance and develop international TV content for the Star pay TV platform.

The partners will make the investments via Puji Star Media Co., a venture that will be based in Shanghai.

The company will invest “in internationally inspired TV content and advertising with particular interest in the Americas/Hollywood, Europe, Japan, Korea, and, among others, tailored for the local Chinese viewers onto the Star TV platform,” the partners said.

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About LB

Larry Brody has been profiled in such national magazines and websites as Esquire, Entertainment Weekly, Starlog, People, Electronic Media, IndieSlate, TechTV, io9, and of course TV Guide. A legendary figure in the television writing and production world, with a career going back to the late ’60s, Brody has written and produced literally thousands of hours of network and syndicated television. Brody has also been active in the TV animation world, writing, creating, consulting, and/or supervising the cult favorite STAR TREK animated TV series, the SILVER SURFER, SPAWN, SUPERMAN, SPIDERMAN, and SPIDER-MAN UNLIMITED animated series, and was showrunner of the French animated series, DIABOLIK, as well as part of the team that developed and wrote the live-action/cgi animation sci-fi series Ace Lightning for the BBC. Shows written or produced by Brody have won several awards including - yes, it's true - Emmys.