NBC Taking Netflix Trail with New Series AQUARIUS

By which we mean that the network will be making the show’s entire season available online after it premieres.

Do they love it? Or is this newest showbiz paradigm the TV equivalent of dumping a bad film by sending it straight to video?

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by Nellie Andreeva

NBC is looking to further blur the linear-digital divide by releasing all 13 episodes of its new David Duchovny series Aquarius on NBC.com and the NBC app after the show’s two-hour linear network premiere on May 28. The entire series also will be offered to all other VOD platforms at that time.

“With Aquarius we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before,” NBC Chairman Bob Greenblatt said. “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen.”

Under the agreement, the Charles Manson drama, from Marty Adelstein and ITV Studios’ joint venture Tomorrow Studios, will be available to only a handful of advertising partners so the linear broadcast on NBC will mirror the commercial load on the VOD platforms. This will result in limited interruption — both on-air and off — giving viewers and advertising partners an enhanced and innovative experience.

Read it all at Deadline