Hard as it is to make your indie film, having a completed work doesn’t mean your job is over. Oh, no, kiddo – you gotta sell it. As LB puts it, “No matter our job description, all of us in show business are salesmen.” Here are some excellent thoughts on getting over this all-too-often heartbreaking obstacle:
by Johnathan Paul
Marketing your film is one of the most important aspects of the filmmaking process. Your film can be the most important independent film of the last decade, but without a good marketing strategy, you’re going to hamstring its potential. So, let’s look at some simple and easy ways to market your film on a small budget.
1. Create a Marketing Materials Packet
You’re going to need marketing materials. This means you’re going to need to have a concrete brand for the film. Then you’ll want to build your materials from that branding. This includes cover images and profile images for all of your social media platforms, a movie poster for your film, and the imagery for your website and Facebook page.
As Charles Judson at Indiewire shows in his piece on marketing materials for film, there are countless small pieces of material that you’ll need. If this is something that you have no experience in doing on your own, try to reach out to a local artist artist.
2. Utilize the Internet and Social Media
The easiest way to build your audience is to use the internet and its main outlets, those being a personal website and social media platforms. First, let’s create a website for your film. For that you’ll want to use WordPress, Squarespace, or Wix. I preferred to use WordPress for my film’s official site, because it gave me the most flexibility.
Next, you want to utilize social media and its many platforms. For my film, I use Facebook as the primary launching point, then I use my personal Twitter account as a secondary site to keep content rolling. Find out what works best for you. That could be any combination of platforms including Instagram, Vine, Tumblr, etc.
3. Generate Press Releases….