As fans of excellence in all arenas, but especially TV, this affirmation of the future we’ve always hoped for makes us wanna shout!
by Matthew Hussey
Not content with grabbing ad dollars from TVnetworks across the world, Google went a step further by announcing that the adverts it serves on YouTube are better at convincing watchers to buy stuff.
In a report seen by the Guardian, Matt Brittin, Google’s head honcho in Europe will say that 80 percent of the time, YouTube ads were more effective than TV ads later this week at an advertising conference.
“We found that while TV maintains a powerful impact in the digital age, digital video is under-invested in several categories we measured in the UK, France and Germany,” said Lucien van der Hoeven, general manager EMEA at MarketShare, one of the companies hired by Google to conduct the analysis.
Brittin will go so far to suggest that advertisers should be spending six times more on YouTube if they really want to make those ad pennies go further.
Naturally the TV industry didn’t like that very much….