by Herbie J Pilato
I don’t know when it happened, but it happened – and it’s been bad ever since…
Commercials have taken over the world.
The number of commercials during TV shows has definitely increased.
A recent report calculated there are now 14 minutes of commercials per each hour TV show.
Truth us, it seems worse today than back in the day, because so many of the new commercials are 20 seconds long instead of the old standard of 30. Which means 3 commercials per minute instead of 2, and over 2 or 3 minutes that really gets offensive.
Of course, too, basic cable shows contain several more minutes of commercials, often in 4 minute blocks, as network sows, which means that the channels that run mostly reruns of old and great series cut the crap out of them (i.e. Like omitting the scenes with Dobie Gillis soliloquizing in front of the “Thinker” sculpture on ye old beloved The Many Lives of Dobie Gillis).
To stay contemporary, most networks and cable channels show commercials even when streaming their own shows. Usually, they’re shorter, but there are also fewer sponsors, which means we have to sit through the same ones over and over during any given episode.
The only way to get “pure TV” without commercials is to bittorrent what you watch, which more often than not means “pirating” it.
So, it’s Big Media itself that’s driving its audience away.
Interestingly, the UK’s ITV Network just removed all commercials and interruptions from its online streaming, which is a step in the right direction.
But you have to be located in Britain to see it!
Meanwhile, on our side of the pond, “Commercial TV” remains outta (our remote) control.