Are You Ready for Dish Network’s Streaming Video Service?

We are! Can’t wait to see how this, the latest Adventure in New TV Paradigms, shakes out:

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by David Lieberman

HGTV, Food Network, and Great American Country aren’t the first channels that come to mind when one thinks about programming for millennials. But following an agreement announced this morning, the Scripps Networks Interactive channels will be part of the package that Dish Network is assembling for its planned broadband video service that will target young viewers who want a low-cost alternative to the full pay TV bundle that many consider to be too expensive. The companies agreed to a multi-year contract renewal that will add DIY Network and Cooking Channel to Dish’s “America’s Top 200? package, and give the No. 2 satellite company additional opportunities to offer Scripps’ services on its video on demand (VOD) offerings and TV Everywhere streaming platform for subscribers both in and out of the home.

“We are committed to making our lifestyle content available to consumers wherever and whenever they want it,” Scripps CEO Kenneth Lowe says. “This first-of-its-kind OTT [for ‘Over The Top,’ industry jargon term  for the Internet] deal for Scripps Networks Interactive enables us to reach even more people through Dish’s innovative services.”

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