Nickelodeon Introducing Customizable Programming

Either it’s just another way to play the censorship game…or it’s an awesome new paradigm:

by Chris Morran

Streaming services like Netflix and Amazon Prime owe a good deal of their success to parents of young children, who love that they can dial up one of their kids’ favorite shows or movies instantly and without commercials. The folks at Viacom and Verizon are hoping to replicate some of that experience with a new customizable cable TV channel aimed at youngsters.dora-the-explorer

Rather than putting viewers at the mercy of TV programmers or forcing parents to find desired content online or via on-demand TV, “My Nick Jr.” will take a different approach by giving viewers a selection of seven different themes — like “get creative,” “word play,” or “supersonic science” — that will then determine the initial programming. Viewers can then vote yay or nay (via smile and frown icons) for individual shows. This feedback will then help customize the experience further.

Think of it like Pandora for your TV, where the Nickelodeon back-end computers do their best to predict what shows you will want based on your expressed preferences.

The Wall St. Journal reports that there will (at least initially) be no ads on My Nick Jr., and parents will be able to set limits on how many hours of the channel their kids can watch at a time. Parents will also have access to reports on which shows their kids are watching.

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