5 ways to get through writer’s block or content marketing fatigue

Time now for a brilliant analysis of What’s Ailing You. (Us? Them?) Several of us here at TVWriter™ found this to be wonderfully helpful. For reals.

eraserby Belle Beth Cooper

When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece. I’ve gone through this a few times, so I thought it might be helpful to share the methods that have worked for me.

1. Be honest & work your struggles into your content

This is actually the method that inspired this post. I was working on a post about Google Analytics recently and I was struggling to get started. After a few false starts, I finally decided to just write my concerns into the post. It turned out well, and made me think that sharing this method, and others I use, could be helpful to others.

Here’s how the intro to my Google Analytics post ended up:

Admission time: I don’t know much about Google Analytics. In fact, I generally gloss over when I read anything about it, since I usually find it all quite overwhelming and hard to understand. And not that much fun, to be honest.

But, being a content marketer, I can’t afford to ignore Google Analytics. It’s a great (free!) tool that helps us keep track of our goals for the Buffer blog and understand where we can improve.

If you’re in a similar situation to me, hopefully this post will highlight some of the most useful parts of Google Analytics for content marketing, and how you can use that data to your advantage. Without being boring! At least, I’ll give it my best shot…

2. Use your own experience

One method I’ve used a lot at Buffer is to use our internal experiences as a basis for blog posts. When we run an experiment or change up our internal routines, this can be really useful to explore on the blog.

Let’s look at some examples of how I’ve used this method:

Read it all