Memory is the Enemy of Creativity

This must be true. It’s from one of TVWRITER™’s all-time favorite comic strip writer-artists. Dilbert himself:

by Scott Adams

People always ask cartoonists these three questions:

dilbert.tvwriter.net

  1. How long does it take to create a comic?
  2. How many do you create per day?
  3. How do you come up with ideas?

The answer to the first question is that a 3-panel daily comic takes me about two hours from idea to final art. But it can be as fast as 30 minutes if the idea comes quickly and the art doesn’t need much detail. The Sunday comics take about five hours apiece. The quickest I could do a Sunday comic would be about three hours.

My schedule is that I write two daily comics every Monday, Tuesday, Thursday and Friday. I do the writing and rough art in the early mornings, starting at 5 a.m., when my creative energy is highest. And I do one Sunday comic on Wednesdays. I do the finished art whenever I have time, usually evenings and weekend mornings. I aim for nine comics over seven days, to give some cushion for days I can’t work for one reason or another.

The third question, about how I come up with ideas is more interesting. The simple answer is that I’m wired that way. It happens somewhat automatically. I couldn’t shut it off if I tried.

But internally, the sensation is that I am trading memory for creativity. I’ll explain.

My creative process feels to me like a stream of ideas rushing through my mind, pausing only long enough for a reflexive evaluation. 95% of the ideas get flushed immediately, thus making room for the next idea in the stream. For me, the active part of creativity is the flushing – also known as forgetting – of the bad ideas so the new ones have space to enter. The faster I forget, the more creative I am.

As luck would have it, I have a notoriously poor memory for most things. So my stream of ideas doesn’t have much stickiness to it.

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