BUILDING YOUR WEB SERIES AUDIENCE

Some precious words of wisdom that so many of us need to take closely to heart:

by Joe Thomas

webseriespromotion-268x300So you’ve come up with a great idea for a web series, now what? Sure, it all starts with the concept, then moves right into scripting, budgeting, casting, production; you probably already know the routine, but getting your series on film or data card is really only the beginning. Think about it, the most incredibly produced, artfully written and Emmy worthy performances are all going to go poof if nobody sees it. The most daunting and difficult phase of creating a successful web series is building an audience.

Building that audience MUST start with a fully workable plan. It’s not as simple as throwing it up on YouTube and catching a few thousand Twitter followers and Facebook likes. No. It’s not simple at all. And I hate to be the bearer of bad news, but the odds are stacked against you from the beginning, and they’re getting worse every day. Look at the trade sites, how many real Hollywood players are migrating to the web series platform? How many major networks and web sites are jumping into the web series arena with their own original web content? Every day the numbers go up, and with those numbers come dollars – real dollars. The major players will win simply because they can outspend you. Even Kickstarter is seeing a major swing in the A-Listers that are turning toward crowdfunding. How in the world can the ‘little guys’ compete with that?

I don’t profess to have all the answers, and I can assure you the odds are not in your favor, but I can tell you what has worked for our project, Johnny Dynamo, and I hope you can gain at least some insight on building your audience.

A good web series may never succeed, but a bad series is sure to fail.

Before you jump in, remember that good and bad are merely someone’s opinion. We all love our own creations, but that doesn’t make it good. Get some outside, unbiased opinions before you take the leap into ‘the black hole’. If half the people love it and half hate it – then retool – get to 80/20 before you even think about going into production. And before you go into production, KNOW and UNDERSTAND your target audience

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