Hey, Millennials, Welcome Your New Cable Network!

Um, too bad millenials don’t watch TV. When is some genius going to give us what we’ll really use – an online network of original material that we can watch on our phones or, when our parents are out, connect to their big-honking-assed TVs?

But for now:

pivot_pmby Team TVWriter™ Press Service
(yeppers, it’s a press release)

Pivot, Participant Media’s new cable network targeting millennials, The New Greatest Generation, will launch August 1, 2013.

With 40+ million subscribers at launch, Pivot’s programming slate is anchored by more than 300 hours of original programming in its first year.  The network’s first six greenlit series are: “TakePart Live,” a live talk show, five nights a week; “HitRECord on TV!,” a re-imagination of the variety show from director/creator/star Joseph Gordon-Levitt and executive producer Brian Graden; “Raising McCain,” a genre-bending docu-talk series starring and executive produced by the complex and accomplished Meghan McCain with Go Go Luckey Entertainment;“WILL,” a modern period drama from Craig Pearce, writer of “Moulin Rouge” and “The Great Gatsby”; “Jersey Strong,” a real reality series from Peabody Award-winners Marc Levin and Mark Benjamin.

The network will co-produce with Univision News and Latin World Entertainment ten, one-hour documentaries that will air on pivot in English and Univision in Spanish.

Pivot will be offered by multichannel video programming distributors (MVPDs) across the country.  For these subscribers, Pivot will offer perhaps the most comprehensive set of TV Everywhere rights in the industry, allowing subscribers to stream the network, Live and On Demand; to any device, anywhere. pivot will work with its MVPD partners to offer a first-of-a-kind broadband-only subscription, including a linear stream of the network and access to programming on demand.

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No, no, we aren’t talking about a pivoting TV

Surrounding its original scripted and unscripted series will be world television premieres of Participant Media documentaries, including “Last Call at the Oasis,” “State 194” and “A Place At The Table” as well as festival favorites including “We Are Legion,” “Terms and Conditions May Apply” and “99%—The Occupy Wall Street Collaborative Film,” a compelling portrait of the Occupy Wall Street movement which sheds a light on why and how this movement took off with such explosive force, and what it means.

A robust slate of acquired series will complete the Pivot roster, including all seasons of the following programs: the multiple Emmy and Peabody Award-winning series “Friday Night Lights” about the trials and tribulations of a small town Texas football team; the US TV premiere of WestWind Pictures’ “Little Mosque” (“Little Mosque on the Prairie” in Canada) which takes a satirical look at a Muslim community living in Canada who has rented the town’s Anglican church to start a local mosque; and the Jim Henson Productions sci-fi series “Farscape” about an astronaut from Earth who finds himself part of a fugitive alien starship crew.

Also in development at Pivot are ten properties including projects with Gotham Chopra, Timothy Scott Bogart, Mary Harron, Deborah Copaken Kogan, and Cineflix Studios.

For Advertising Sales inquiries, please contact:
John Arianas
EVP, Advertising Sales & Partnerships
jarianas@participantmedia.com

For Content Distribution inquiries, please contact:
Stephanie Ruyle
EVP, Content Distribution and Affiliate Partnerships
sruyle@participantmedia.com

Oh, here’s the website.

EDITOR’S NOTE: We think every aspiring millennial film maker should contact the people above and make them see the benefit of actually buying programming for their target demo from their target demo. Strike while the media iron is hot! (Tell ’em TVWriter™ sent you, and let us know what happens.)